Corporate Responsibility And Marketing Strategies

Assignment 1: Corporate Responsibility and Marketing Strategies Examine Apple’s Current Position on the Company’s Ethical and Social Responsibilities, and Determine Whether or Not the Company Has Met These Responsibilities. Provide Two (2) Examples That Support Your Position Social and ethical responsibility of a company is that it will use all its resources in a way that will not affect the people and societies physically or socially. It is moral duty of businesses that they should take care of environment and people from whom they are running their business and generating profits. Social responsibility covers all the stakeholders of company. For example employees, customers, social groups, shareholders etc. Apple is one of the leading technology companies in the World. Apple has shown its concern for societies and environment. It is the first technology company who joined Fair Labor Association (FLA) and volunteers itself for an unprecedented audit. Management of Apple ensures that all of their production processes are according to the laws and regulation of local as well as international laws. Apple asserts a code of ethics and standards for their suppliers and ensures that their suppliers fulfill the standards of Apple (McKenzie, 2012). They have implemented extensive staff training programs not only for their workers but also for the suppliers and assisting them in improving their processes and technology. Determine the Impact That the Publication of Ethics and SocialShow MoreRelatedCorporate Responsibility and Marketing Strategies1838 Words   |  8 Pagesï » ¿ Corporate Responsibility and Marketing Strategies Wanda Joyce McGhee Dr. Malinda Swigart Business 508 July 13, 2014 Corporate Responsibility and Marketing Strategies There is no question that Apple is a remarkable company. In addition to its business turnaround, its innovative design, and its media content and apps, the unadulterated  sexiness of all its products makes Apple hard to resist. For me, what isn’t hard to resist, is asking: How can a company that is this extraordinaryRead MoreCorporate Responsibility And Marketing Strategies1927 Words   |  8 Pagesï » ¿Bonny van Dongeren BUS 508 Dr. Steed 28 April 2014 Corporate Responsibility and Marketing Strategies The Apple Corporation has very strong ethical and social responsibilities within the corporate world. Apple currently has a great position on their customer service and significant value. This is important when it comes to upholding a positive image. They have also violated a lot of these ethical and social responsibilities which has caused it to hurt Apple Corporation’s reputation. A couple ofRead MoreCorporate Responsibility And Marketing Strategies1864 Words   |  8 PagesCorporate Responsibility and Marketing Strategies Wanda Lassiter Strayer University BUS 508 July 19, 2015 Revised date: August 12, 2015 Apples current position on the company ethical and social responsibilities, and determine whether or not the company has met these responsibilities Apple corporation’s current position in the company overall ethical and social responsibilities have been met over the years because (Internet, 2015), Apple has become one the most iconic brands in theRead MoreMarketing Strategy And Corporate Social Responsibility1012 Words   |  5 Pagesâ€Å"Strategy is the matching of the activities of an organisation to the environment in which it operates and to its own resource capabilities† (Johnson, Scholes and Whittington, 2008) The business environment is very volatile place it is full of different threats, such as entry of competition, also as consumers become more informed their expectations are higher. The 21st century has seen the rise of the ethical consumer and pressure groups. Ethical standards and corporate social responsibility haveRead MoreBusiness Analysis : Kellogg Company1654 Words   |  7 Pageswhich are Wuhan Frealth, Arla, Danone and so on (Labreport, 2008). The local alliances offer Mengniu with the opportunities to build a capillary distribution network and help the company be the sole supplier for Starbucks (a pioneer in the green marketing area) outlets within the China. The international partnership helped Mengniu enter the overseas market and learnt many advanced methods on reducing the carbon emissions during the transportation. Kellogg’s case study Introduction Kellogg companyRead MoreAnalysis of Macys Business Model950 Words   |  4 PagesAbstract A business model is an important and integral part of the business a strategy of any firm whether big or small. The way a business model is developed determines and indicates the values, ethics and principles on the lines of which the business at large will be operating. It also indicates how the business is going to function and covers various internal and external dimensions of a business and the organization as a whole. Introduction Macys business model, like the other two rivalsRead MoreSocial Marketing1409 Words   |  6 Pageswill never compare to the reach and the resources that governments hold. Additionally when deep and radical solutions are required, governments are the most capable institution to face such situation (Trebeck, 2008). 3.4 Developing Corporate Social Responsibility The adaptation and execution process for companies willing to incorporate CSR into their regular practices may be found to be rather complicated and investment demanding. As Henderson (2001) highlights: ‘CSR involves the adoptionRead MoreEssay about Social marketing reflects corporate social responsibility1110 Words   |  5 Pagesinitially describe social marketing and then indicate how corporations affect stakeholders through companies’ social marketing and responsibility. Following that, the importance and functions of corporate social responsibility (CSR) and social marketing will be demonstrated. Finally, it will explain how organizations reflect CSR and make a short conclusion to indicate the relationship between social marketing and CSR. Social Marketing In the past decades, the marketing environment has been changedRead MoreCulturally Sensitive Marketing and Advertising996 Words   |  4 Pages------------------------------------------------- A Report on Best Buy Culturally Sensitive Marketing and Advertising Best Buy Co., Inc. is considered to be the largest consumer electronics retailer in the world, which went bankrupt few years earlier due to various causes. However, the company has been striving hard to get back its old reputation and fame to which it became successful to a great extent. One of the reasons behind this is considered to be marketing or more specifically advertising of Best Buy. The company understandsRead More The Concept of Corporate Social Responsibility Essays1687 Words   |  7 PagesThe Concept of Corporate Social Responsibility With the interest in Corporate Social Responsibility growing, increasing numbers of organisations are incorporating CSR into their business operations in an effort to be seen acting as good corporate citizens, so what is CSR what is its role in todays organizations? The term CSR refers to a company?s obligation to maximize its positive impact on society, accommodating changing social, market stakeholder pressures in an effort to achieve Corporate Responsibility and Marketing Strategies Corporate Responsibility and Marketing Strategies Wanda Joyce McGhee Dr. Malinda Swigart Business 508 July 13, 2014 Corporate Responsibility and Marketing Strategies There is no question that Apple is a remarkable company. In addition to its business turnaround, its innovative design, and its media content and apps, the unadulterated sexiness of all its products makes Apple hard to resist. For me, what isn’t hard to resist, is asking: How can a company that is this extraordinary in other respects be missing in action on corporate social responsibility? Apple’s Supplier Responsibility Report reveals that the company is taking action to stop unethical practices among its suppliers. These have included use of†¦show more content†¦Apple conducted 33 specialized audits at facilities employing migrant workers who may be at risk for unfair treatment. Apple required suppliers to reimburse US$3.9 million in excess foreign contract worker fees, it was confirmed, in January, 2014 that all active third-party auditors verified identified tantalum smelters in Apple’s supply chain as conflict-free (Forbs, 2014). Apple’s position on climate change is also a work in progress. Apple is working to improve its position in the world on climate change. Apple says it wants to leave the world better than they found it. Apple strives to create products that are the best they can be in every way. Products that is beautiful, easy to use and powerful. Apples passion for innovation goes into to how Apple thinks about its social responsibility of being environmentally responsible. Apple works tireless on reducing its impact on climate change by finding ways to use greener materials, and conserve the resources we all need to thrive. The Impact of Publications of Ethics and Social Responsibility on Apples Reputation Apple’s reputation was challenged by the impact of the publications of ethics and social responsibility violations made by suppliers. Like every company, Apple faces five types of external pressures that influence its strategies and operational policies: customer loyalty; industry best practices;Show MoreRelatedCorporate Responsibility And Marketing Strategies1927 Words   |  8 Pagesï » ¿Bonny van Dongeren BUS 508 Dr. Steed 28 April 2014 Corporate Responsibility and Marketing Strategies The Apple Corporation has very strong ethical and social responsibilities within the corporate world. Apple currently has a great position on their customer service and significant value. This is important when it comes to upholding a positive image. They have also violated a lot of these ethical and social responsibilities which has caused it to hurt Apple Corporation’s reputation. A couple ofRead MoreCorporate Responsibility And Marketing Strategies1864 Words   |  8 PagesCorporate Responsibility and Marketing Strategies Wanda Lassiter Strayer University BUS 508 July 19, 2015 Revised date: August 12, 2015 Apples current position on the company ethical and social responsibilities, and determine whether or not the company has met these responsibilities Apple corporation’s current position in the company overall ethical and social responsibilities have been met over the years because (Internet, 2015), Apple has become one the most iconic brands in theRead MoreCorporate Responsibility And Marketing Strategies2769 Words   |  12 PagesAssignment 1: Corporate Responsibility and Marketing Strategies Examine Apple’s Current Position on the Company’s Ethical and Social Responsibilities, and Determine Whether or Not the Company Has Met These Responsibilities. Provide Two (2) Examples That Support Your Position Social and ethical responsibility of a company is that it will use all its resources in a way that will not affect the people and societies physically or socially. It is moral duty of businesses that they should take care ofRead MoreMarketing Strategy And Corporate Social Responsibility1012 Words   |  5 Pagesâ€Å"Strategy is the matching of the activities of an organisation to the environment in which it operates and to its own resource capabilities† (Johnson, Scholes and Whittington, 2008) The business environment is very volatile place it is full of different threats, such as entry of competition, also as consumers become more informed their expectations are higher. The 21st century has seen the rise of the ethical consumer and pressure groups. Ethical standards and corporate social responsibility haveRead MoreBusiness Analysis : Kellogg Company1654 Words   |  7 Pageswhich are Wuhan Frealth, Arla, Danone and so on (Labreport, 2008). The local alliances offer Mengniu with the opportunities to build a capillary distribution network and help the company be the sole supplier for Starbucks (a pioneer in the green marketing area) outlets within the China. The international partnership helped Mengniu enter the overseas market and learnt many advanced methods on reducing the carbon emissions during the transportation. Kellogg’s case study Introduction Kellogg companyRead MoreAnalysis of Macys Business Model950 Words   |  4 PagesAbstract A business model is an important and integral part of the business a strategy of any firm whether big or small. The way a business model is developed determines and indicates the values, ethics and principles on the lines of which the business at large will be operating. It also indicates how the business is going to function and covers various internal and external dimensions of a business and the organization as a whole. Introduction Macys business model, like the other two rivalsRead MoreSocial Marketing1409 Words   |  6 Pageswill never compare to the reach and the resources that governments hold. Additionally when deep and radical solutions are required, governments are the most capable institution to face such situation (Trebeck, 2008). 3.4 Developing Corporate Social Responsibility The adaptation and execution process for companies willing to incorporate CSR into their regular practices may be found to be rather complicated and investment demanding. As Henderson (2001) highlights: ‘CSR involves the adoptionRead MoreEssay about Social marketing reflects corporate social responsibility1110 Words   |  5 Pagesinitially describe social marketing and then indicate how corporations affect stakeholders through companies’ social marketing and responsibility. Following that, the importance and functions of corporate social responsibility (CSR) and social marketing will be demonstrated. Finally, it will explain how organizations reflect CSR and make a short conclusion to indicate the relationship between social marketing and CSR. Social Marketing In the past decades, the marketing environment has been changedRead MoreCulturally Sensitive Marketing and Advertising996 Words   |  4 Pages------------------------------------------------- A Report on Best Buy Culturally Sensitive Marketing and Advertising Best Buy Co., Inc. is considered to be the largest consumer electronics retailer in the world, which went bankrupt few years earlier due to various causes. However, the company has been striving hard to get back its old reputation and fame to which it became successful to a great extent. One of the reasons behind this is considered to be marketing or more specifically advertising of Best Buy. The company understandsRead More The Concept of Corporate Social Responsibility Essays1687 Words   |  7 PagesThe Concept of Corporate Social Responsibility With the interest in Corporate Social Responsibility growing, increasing numbers of organisations are incorporating CSR into their business operations in an effort to be seen acting as good corporate citizens, so what is CSR what is its role in todays organizations? The term CSR refers to a company?s obligation to maximize its positive impact on society, accommodating changing social, market stakeholder pressures in an effort to achieve Corporate Responsibility And Marketing Strategies Corporate Responsibility and Marketing Strategies Wanda Lassiter Strayer University BUS 508 July 19, 2015 Revised date: August 12, 2015 Apples current position on the company ethical and social responsibilities, and determine whether or not the company has met these responsibilities Apple corporation’s current position in the company overall ethical and social responsibilities have been met over the years because (Internet, 2015), Apple has become one the most iconic brands in the world. It stands for innovation in its technology, design and product experience. At the same time, like its peers and competitors in the consumer electronics industry, it faces tough issues around labor and human rights in its relationships†¦show more content†¦According to Transparency International, and NGO that monitors and publicizes information on the transparency of corporate and political bodies, Apple ranks as the least transparent company amongst the most valuable multinational corporations in its Transparency in Corporation Reporting index. Many of Apple’s secretive practices involve its supplier’s. Campuses where Apple products are made are gated off and do not allow entry to the public. Security guards and local police are employed to prevent trespassing at these facilities. Factory workers are required to sign confidentiality agreement and live in dormitories within the factory campuses. This high level of secrecy makes it difficult for outsiders, including third-party whistleblowers to become aware of the conditions within Apples’ suppliers factories. If Apple is serious about becoming a socially responsible corporation, it must end its secretive practices that prevent the public from observing is business practices and the working conditions within its supplier’s factories. More public access to Apple and its suppliers’ facilities should be permitted. Terms within their confidentiality agreements should be